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How To Market To People Not Like You

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How To Market To People Not Like You

最 低 价：￥154.70

定 价：￥183.30

作 者：Kelly McDonald（凯利·麦克唐纳） 著

出 版 社：John Wiley & Sons

出版时间：2011-04-01

I S B N：9780470879009

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    内容简介
    Reach new and diverse customer groups and expand your market shareThe standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.Reach unfamiliar new market segments with your productsLearn how to engage micro–segmented customer groupsAuthor′s company was named one of the top ad agencies in the US by Ad AgeFind out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

    作者简介
    KELLY MCDONALD is the president of McDonald Marketing, which Advertising Age named one of the top ad agencies in the United States across all disciplinesin 2009. She worked in top positions for global ad agencies before starting her own marketing company in 2002. Her agency′s clients include Toyota, Sherwin–Williams, Miller Coors, Harley–Davidson, and State Farm Insurance.

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