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Measure What Matters

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Measure What Matters

最 低 价：￥173.30

定 价：￥205.30

作 者：Katie Delahaye Paine（凯蒂·德拉海·潘恩） 著

出 版 社：John Wiley & Sons

出版时间：2011-04-05

I S B N：9780470920107

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    内容简介
    In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed–with powerful results.Measure What Matters explains simple, step–by–step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all aroundLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferencesAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and AllstateDon′t draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

    作者简介
    KATIE DELAHAYE PAINE is the publisher of KDPaine′s Measurement Blog and The Measurement Standard, the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the world′s most admired companies, including SAS, Raytheon, and Cisco.

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