The 12 Factors of Business Success

Kevin Hogan is a public speaker and corporate trainer on the subjects of influence, body language, emotional intelligence, communication, and motivation. He is also the author of The Science of Influence and Covert Persuasion, both from Wiley.Dave Lakhani is an in-demand public speaker and corporate trainer on the topics of marketing, sales, persuasion, influence, rapid ideation, and business acceleration strategy. He is the President of Bold Approach, Inc., and author of Persuasion, The Power of an Hour, and Subliminal Persuasion, all from Wiley.Mollie Marti is a corporate trainer and speaker in the areas of human performance, sales, leadership, communication, conflict resolution, and personal development. She also is an Adjunct Assistant Professor of Psychology at the University of Iowa and author of Selling.