A PERSONAL LOOK AT GLOBALIZATION, IN THE TRADITION OF TRAVELS OF A T-SHIRT: Where am I Wearing takes you to Bangladesh, Guatemala, China, and other countries to show you up close how your clothes are made, and by whom. This book is in the vein of our own Travels of a T-Shirt, which has sold a combined 60,000 copies in both formats. ONLINE PROMOTION: The author's blog, Where am I Wearing, is sponsored by BootsnAll Travel Network and reaches over 5,000 readers each month; BootsnAll has agreed to promote the book in their monthly newsletter and on their website (5 million views per month). UNBIASED LOOK AT GLOBALIZATION: The author brings the insights of a journalist to his well-rounded, first-hand look at the overseas clothing industry. Through his research and writing, we can take a look through a journalist's eye at issues that continue to be the subject of legislation and debate, including -- but not limited to -- sweat shops and child labor. PR: The author has already appeared on radio interviews (World Vision Report -- 11 million listeners) and in widely-read blogs (Worldhum) focused on the topic of globalization. The World Vision Report is a weekend news magazine and daily feature show capturing the human drama behind global issues and events affecting the world's poorest children and families; the show currently airs on radio stations across he country. Kelsey still regularly contributes as a freelancer (he has contributed two reporter's notebooks and conducted 4 interviews with the host, Peggy Wehmeyer, in the past year alone) and can promote his book via these mediums. |
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