Split-Second Persuasion（ISBN=9780151012794）

　　'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'. This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict - but which in the wrong hands can kill. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion. Fascinating, provocative, and ultimately inspiring, "Flipnosis" reveals, for the first time, the psychological DNA of instant influence - and how each of us can learn to be that little bit more persuasive.

　　Dr Kevin Dutton teaches social psychology at the University of Cambridge, where he is Research Fellow at the Faraday Institute of Science and Religion at St Edmund's College. He regularly publishes in leading international scientific journals and speaks at conferences around the world. Flipnosis is his first book.

Author's Note
Introduction
1.THE PERSUASION INSTINCT
2.FETAL ATTRACTION
3.MIND THEFT AUTO
4.PERSUASION GRANDMASTERS
5.PERSUASION BY NUMBERS
6.SPLIT-SECOND PERSUASION
7.THE PSYCHOPATH- NATURAL BORN PERSUADER
8.HORIZONS OF INFLUENCE
Appendix i: Key Stimuli and Stereotyping:
Socioeconomic Status
Appendix 2: Asch's Supplementary Traits
Notes
Acknowledgments
Illustration Credits
Index