PITCH ANYTHING: AN INNOVATIVE METHOD FOR(ISBN=9780071752855)

When it comes to the art of the pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client to for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neureconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
    Setting the Frame
    Telling the Story
    Revealing the Intrigue
    Offering the Prize
    Nailing the Hookpoint
    Getting a Decision
    One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

Oren Klaff is Director of Capital Markets for the investment bank Intersection Capital, where he raises tens of millions of dollars from investors and institutions. Intersection Capital has grown to $250 million of assets under management by using Klaff's pioneering approaches to raising capital and incorporating neuroscience into its capital markets programs. He is a specialist in financial modeling and the co-developer of Velocity?, a capital markets product that has raised more than $100 million of private equity and venture capital.

Chapter 1  The Method 
Chapter 2  Frame Control 
Chapter 3  Status 
Chapter 4  Pitching Your Big Idea 
Chapter 5  Frame Stacking and Hot Cognitions 
Chapter 6  Eradicating Neediness 
Chapter 7  Case Study: The Airport Deal 
Chapter 8  Get in the Game 
Index