Preface: The Ferriss Effect
Acknowledgments
Introduction:
How One Simple Idea Led to the Life of My Dreams
PART ONE The Power of One Simple Idea
1 How You Can Create the Life of Your Dreams
2 The Beauty--and Opportunity--of Open Innovation
3 CEO or CIO--Which Hat Fits You Best?
PART TWO Find Your Million-Dollar Idea
4 Look for Marketable Ideas
5 Get Creative!
6 Not Creative? Be a Product Scout
7 How to Pick Winners
PART THREE Prove Your Idea
PART FOUR Protect YOur Idea
PART FIVE Prepare to Pitch Your Idea
PART SIX Submit Your Idea to Potential Licensees
PART SEVEN Bring Your Ideas to Markdet
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