NO B.S. PRICE STRATEGY: THE ULTIMATE NO(ISBN=9781599184005)

　　DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
　　JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.

PREFACE
　Price, Profit, Power, and Prosperity
　About the Authors
　　About the Guest Contributors, xxi
SECTION Ⅰ
　CHAPTER  1
　　Price and Fee Failures by Dan Kennedy
　　　The Ultimate Failure,
　CHAPTER  2
　　Discounting Without Damage by Jason Marrs
　　　Free as The Enemy?,
　　　Can Free Be Your Ally?,
　　　Two Things You Should NEVER Do.
　CHAPTER  3
　　If and When You Discount,
　　　Get Quid Pro Quo by Dan Kennedy
　　　Money at a Discount,
　　　The Something-In-Exchange Split-Test,
　CHAPTER 4
　　The Nasty Cancer of FREE by Dan Kennedy
　CHAPTER  5
　　How to Compete with Free by Jason Marrs
　　　So What Should You Do?,
　CHAPTER 6
　　When FREE is a Business, Not Just a Price Strategy by Darin Spindler
　　　There's a Third, Superior Type of Advertising,
　　　How You Can Do It Too,
　CHAPTER  7
　　Antidotes to Commodity Thinking by Jason Marrs
　　　How To Conquer the #1 Enemy of Maximum Profitability:Commoditization,
　　　Just Because You Can Does Not Mean You Should,
　　　Discounters Happy Being Commoditized Are Not All Bad,
　　　The Secret of the Living,
　　　Yes, Everybody in Marketing Points to Starbucks 
　　　The Dynamic Power of Radical Individualism,
　CHAPTER 8
　　The Power of Preeminence
　　　Price Strategy by Dr. Barry Lycka
　　　Approach One: The Hawaiian Fisherman's Method,
　　　Approach Two: The Triangle of Pre-Eminence,
　……
SECTION Ⅱ
SECTION Ⅲ
Index