FOREWORD BY DON THPSCOTT
BESTSELLING AUTHOR OF WIKINOMICS
内容简介
作者简介
目录
Foreword:Reinvention of the Brand ,by Don Tapscott
Acknowledgments
PART 1 THE WIKIBRANDS STORY
PART 2 rEINVENTING THE MARKETING PARADIGM
PART 3 THE FLIRT MODEL—BUILDING A WIKIBRAND
PART 4 INCUBATING YOUR WIKIBRAND COMMUNITY
PART 5 APPLYING WIKIBRANDS BEYOND THE COKPORATON
PART 6 TGE WUJUBRABDS ORUNER
Endnotes
Index
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