POWER OF REAL-TIME SOCIAL MEDIA MARKETIN(ISBN=9780071752633)

Acknowledgments
Preface
CHAPTER 1  Real-Time Marketing: The Now Lens
CHAPTER 2  The Way We Communicate Has ChangedForever--Why Now?
CHAPTER 3  The Power of Conversation ahd Engagement
CHAPTER 4  Real-Time Marketing Strategies
CHAPTER 5  Real-Time Marketing Case Stories: Lessonsin Leadership
The American Red Gross: One Tweet Turns into $33 Million for Haitian Relief
USA Today: Publishing in Real-Time
EMC: Real-Time in the Enterprise
Orange County Transportation Authority:Transforming Government
Wahoo's Fish Tacos: Community Building through Extreme Sports
Mazda USA: Social Media Restart
The Roxy Theatre: Entertainment and Business Revitalization through Customer Sharing and Social Media (or "How Social Media Saved the Sunset Strip!")
DIRECTV: Customer Interaction Transforms Business
CHAPTER6  Analytics and Measurement
CHAPTER 7  Viewing the Future of Real-Time Social Media: The Next Lens
Notes
Index

　　Beverly Macy is CEO and cofounder of Gravity Summit and managing partner of Y&M Partners. She teaches executive marketing courses for the UCLA Business and Management Extension Program. Macy lives in Beverly Hills, California.
　　Teri Thompson is a creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC. She served as media director for U2 singer Bono's (RED) campaign with Fortune 500 partners and held marketing and production positions at ABC, CBS, and NBC. Thompson lives in Simi Valley, California.