BE YOUR OWN BRAND UPDATED & EXPANDED 2E(ISBN=9781605098104)

　　In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
　　McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

　　David McNally has enjoyed an extensive international business career and is among an elite group of recipients elected into the Speaker Hall of Fame by the National Speakers Association (NSA). David is also the author of the bestselling books Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle's Secret: Success Strategies for Thriving at Work and in Life. Now as the president of TransForm Corporation, David and his team work with many of the world’s most successful companies preparing their employees to compete in an ever more complex future. Clients include Abbott, Ameriprise, Carlson Wagonlit Travel, Delta Airlines, Fidelity, Gartner, Otto Bock, Perkin Elmer, Pulte Homes, and Thrivent Financial.
　　Karl D. Speak has earned a global reputation for his proven and unconventional approach to using brand as an innovative customer-centric leadership platform. Through Brand Tool Box, Ltd., the company he founded in 1984, Karl’s pioneering work on personal and organizational brand alignment has created a breakthrough framework for implementing internal brand-building and customer-centric organizational development programs being used by organizations in every industry around the world. In addition to his consulting practice, Karl is a bestselling author and sought-after speaker. Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been a guest lecturer at University of Westminster in London, Capella University, and ESADE University in Madrid, among others.