SEEING RED CARS(ISBN=9781605097275)

　　We all have a natural tendency to focus on what we don’t want to happen, rather than on what we do want to happen., All this time and energy spent on worrying about avoiding pain and loss dominates far too many organizations, suppressing employee engagement and crippling growth. To escape this workplace culture-killer companies need their employees to look forward and focus intentionally on what they do want to happen.
　　In Seeing Red Cars, expert trainer and speaker Laura Goodrich draws an enduring metaphor to show managers and their employees how to make the shift.  It’s a well-known truism that if you buy a red car, you suddenly start noticing red cars everywhere.  By extension, if we make a conscious decision to focus on positive desired outcomes at work (and commit to a plan of conscious practice), we experience dramatically positive effects.  The transition to affirmative thinking begins one person at a time and then grows, spreading virally through local teams and eventually the entire organization. Once a critical mass of employees has made this change, the Seeing Red Cars mentality becomes a part of the organization’s core engine, driving growth, innovation, and bottom-line results.
　　Seeing Red Cars provides a process that helps readers craft affirming “I Want” statements and a plan for taking monthly, weekly, and daily steps in the desired direction.   Animated throughout by the popular “red cars” metaphor, the book’s three-stage methodology—raise awareness, turn insight into action, turn action into outcomes—enables readers to both shake destructive habits and achieve personal and organizational goals.  Throughout, Goodrich draws on well-documented research on the brain and human behavior and provides entertaining and enlightening stories culled from her 15 years of coaching and advising hundreds of leaders and organizations through change and transition.

　　Laura Goodrich specializes in the field of workplace dynamics and relationships. She has twenty-five years of professional experience, fifteen of which she has spent as a corporate trainer, coach, consultant, and speaker. She has a degree in Training and Organizational Development from The University of Minnesota  and has received coach training from both the Corporate Coach University and the Coaches Training Institute. Laura is also an active member of the National Speakers Association and ASTD. Laura is co-owner of an integrated content company that specializes in authoring and producing videos, documentaries, television series, speaking and coaching.