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CONVERSATIONS THAT WIN THE COMPLEX SALE:(ISBN=9780071750905)

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最低价：￥169.50

定价：￥259.00

作者：TimothyRiesterer　著著

出版社：McGraw-Hill

出版时间：2011-12-1

I S B N：9780071750905

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CONVERSATIONS THAT WIN THE COMPLEX SALE:(ISBN=9780071750905)

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169.50元

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Using POWER MESSAGING to Create More Opportunities,Differentiate Your Solutions,and Close More Deals

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Acknowledgments
Introduction: Messaging Fuels Methodology
PART 1 THE POWER OF CHANGE
　Intentions and Instincts: Why You NeedThis Book
　Overcoming the Status Quo:Your BiggestCompetitor
　Bring a Little Bad News: If You Want Themto Care
PART 2 THE POWER OF STORY
　Everyone Lives in Stories; Even Your Buyers
　Finding Your Story: The Value Wedge.
　Building Your. Story: Power Positions
　You Phrasing: Creating Engagement
　and Ownership
　The Hero Model: Play the Right Part
　……
PART 3 YOUR POWER MESSAGE
Index