THE OPTIMIZATION EDGE: REINVENTING DECIS(ISBN=9780071746571)

　　This step-by-step guide offers concrete, ready-to-use tools drawn from decades of superior business practices--the best-kept secrets of global successes such as Amazon, Google, Marriott, McDonald's, Intel, SAS, and UPS.  You'll learn what Optimization is, what best practices you can immediately put to use, how to use Optimization to speed up and improve decision making, and how to integrate Optimization into your organization's culture.
　　If you want to thrive in any economy--and grow your company in the future--forget about downsizing, get The Optimization Edge.

　　Steve Sashihara (Princeton, NJ), is the president and CEO of Princeton Consultants Incorporated (princeton.com), which helps clients optimize their assets through a unique blend of information technology and management consulting. Steve is a member of the Institute for Operations Research and the Management Sciences (INFORMS) Roundtable and a director of the Association of Management Consulting Firms (AMCF), where he has served in various leadership roles, including cochairman. He is a graduate of Princeton University, where he serves on the Advisory Council for the Department of Operations Research and Financial Engineering.

PREFACE
ACKNOWLEDGMENTS
PART　1
OPTIMIZATION AS A COMPETITIVE ADVANTAGE
　CHAPTER 1　THE WINNERS AND THE ALSO-RANS
　CHAPTER 2　OPTIMIZATION: FROM CAVE TO CUBICLE
　CHAPTER 3　OPTIMIZATION 1N ACTION
PART　2　PUTTING OPTIMIZATION TO WORK
　CHAPTER 4　OPTIMIZATION: PROMISE AND REALITY
  CHAPTER 5　READY, SET, OPTIMIZE
  CHAPTER 6  READY,  SET,  EXECUTE
PART　3　THE OPTIMIZED WORLD OF TOMORROW
　CHAPTER 7　THE CHALLENGES AHEAD
NOTES
INDEX