Plug your music career into the lucrative new income streams
of the digital marketplace
Record deals are so twentieth century. Today, music licensing is
the fastest route to widespread exposure and a steady income.
Creators of films, television shows, commercials, video games,
ringtones, podcasts and other digital-age media hunger for music
perfectly suited to their projects—providing endless, lucrative
opportunities for savvy musicians. Whether you’re an unknown
composer, an up-and-coming songwriter, an independent-label
performer, or a big label star, there’s a place for you in this
fast-growing field—as long as you learn to master the
game.
How does music licensing work? Where are the most abundant and
rewarding opportunities? Find the answers in this authoritative,
up-to-the-moment overview of one of the most effective ways to
market your talent. It’s all here:
<ul><li>The key players in the music licensing
business and the best ways to make contacts and bring your music to
their attention</li><li>Types of licensing agreements
and how to understand them</li><li>An inside look at
the licensing selection process and how to get a jump on music
requests</li><li>Negotiating payment and protecting
your music in the open marketplace, including international
venues</li><li>Getting music licensed for television
shows, films, commercials, digital media, and less obvious markets
like colleges and universities, theater companies, corporate
training videos, and restaurants</li><li>Firsthand
advice from top music executives, marketers, music supervisors,
lawyers, talent managers, and
filmmakers</li></ul>
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