
最 低 价:¥502.00
定 价:¥502.00
作 者:Hans Van Der Bij 著 著
出 版 社:Cambridge University Press
出版时间:2007-1-1
I S B N:9780521869768
This concise introduction to the methodology of Business
Problem Solving (BPS) is an indispensable guide to the design and
execution of practical projects in real organizational settings.
The methodology is both result-oriented and theory-based,
encouraging students to use the knowledge gained on their
disciplinary courses, and showing them how to do so in a fuzzy,
ambiguous and politically charged real life business context. The
book provides in-depth discussion of the various steps in the
process of business problem solving. Rather than presenting the
methodology as a recipe to be followed, the authors demonstrate how
to adapt the approach to specific situations and to be flexible in
scheduling the work at various steps in the process. It will be
indispensable to MBA students who are undertaking their own field
work. |
List of figures page ix |
商品评论(0条)