For a number of years, voters and academic observers have been
dissatisfied with a number of elements of American campaigns.
Contemporary races are seen as too negative, too superficial, and
too unfair or misleading. Based on these complaints, a variety of
reform organizations have targeted millions of dollars to improve
the situation. Through their efforts and those within the academic
community, a wide range of reform initiatives have been undertaken,
such as voluntary codes of conduct, industry self-regulation,
certificate programs, tougher ethics rules for consultants, and the
encouragement of more substantive venues. This book seeks to
evaluate whether these activities have improved the level of
campaign discourse and conduct in US House and Senate campaigns and
argues that while individual reform efforts have achieved some of
their stated objectives, the overall effect of these reform efforts
has been disappointing.
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