What Would Steve Jobs Do? How The Steve

What Would Steve Jobs Do? breaks down Jobs’ business genius into manageable steps readers can use to face today’s toughest business challenges and build a company designed to thrive for the long run. The book is organized into six thematic sections: the customer, guiding vision, company culture, product strategy, messaging, and branding.

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# Includes up-to-date material on the recent passing away of Steve Jobs
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# The book is small, short, concise, and organized in the “elegant simplicity” of Apple products
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# Provides a brief history of how Apple became the most successful companies in the world