| Mark Darby is Founder & Principal of ALLIANTIST. ALLIANTIST is an alliance solutions provider that enables organisations to get measurable benefits from their partnering and alliance activity. ALLIANTIST helps clients generate a positive reputation and results from their alliance activity, creating real value from the way they work with internal colleagues, alliance partners, suppliers, distributors, customers, and even competitors. Prior to .. << 查看详细 |
| foreword by jeff alexander, seeda acknowledgements preface part i: using alliances to create value 1 how value and advantage affect firm activities 2 understanding alliances 3 forces driving for alliances 4 what winning alliances look like 5 forces challenging alliance success 6 alliance brand part i summary part ii: having a capability to partner 7 clarity on strategy 8 clarity on core competences 9 ability to make effective strategic choices 10 attractiveness of assets 11 ability to collaborate internally and externally 12 ability to govern effectively and manage complex relationships 13 effectiveness of alliance infrastructure part ii summary .part iii: winning with alliances 14 phase 1: pre-alliance 15 phase 2: pre-partner 16 phase 3: with-partner planning 17 phase 4: alliance launch 18 phase 5: with-partner delivery 19 phase 6: alliance reviews 20 the journey to alliance brand and winning alliances appendix: alliance brand quick test references index |
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