Introduction 1
SECTION I Content: The Art of Telling Your Story 1 A Lesson from Professor Marvel aka The Wizard of Oz 5 How to Customize Your Presentation 2 Obama and You 8 The Most Persuasive Word 3 The “So What?” Syndrome 10 …and How to Avoid It 4 Beware of Jokes 12 Dispelling a Common False Belief 5 Presentation Advice from Abraham Lincoln 14 Clarity, Ownership, and Add Value 6 It Ain't What You Say, It’s How You Say It 16 Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D. 7 Presentation Advice from Mark Twain 18 Brevity Takes Time 8 Presentation Advice from Mike Nichols 20 How to Find Value in Your Story 9 Show versus Tell in Hollywood 22 The Wrong and Right Way to Tell a Story in Three Films 10 Slogan Power 24 Why the US Army's "Be All That You Can Be" Succeeded 11 How Long Is Too Long? 26 When in Doubt, Leave It out 12 The Elevator Pitch in One Sentence 28 How to Describe Your Business Succinctly 13 Do You Know the Way to Spanish Bay? 30 The Correct Way to Practice 14 Getting to “Aha!” 32 The Magic Moment 15 This Is Your Pilot Speaking 34 A Lesson in Flow from the Airlines 16 Presentation Advice from the iPhone 36 Substance and Style in Your Story 17 Presentation Advice from Steve Jobs 38 The Power of Positive Words 18 Presentation Advice from Novelists I 40 Begin with the End in Mind, Then Write, Rewrite, and Rewrite 19 Presentation Advice from Novelists II 42 Storyboard and Verbalize 20 Microsoft Slogans Score a Trifecta 44 Three Persuasive Techniques 21 Presentation Advice from a Physician 46 Audience Advocacy 22 Presentation Advice from a Politician 48 Audience Advocacy 23 Ronald Reagan Meets Lenny Skutnik 50 The Catalyst of Human InterestStories 24 Human Interest Stories: A Double Advantage 51 Two Ways to Use Anecdotes
SECTION II Graphics: The Correct Way to Design PowerPoint Slides 25 The Presentation-as-Document Syndrome 55 Never the Twain Shall Meet 26 Blame the Penmanship, Not the Pen 57 Operator versus User Error 27 You Can't Use a Sentence As a Prompt 59 Less Verbiage Is More Useful 28 Baiting the Salesperson 60 Selling Is about In-Person Communication 29 PowerPoint and Human Perception 62 Scientific Support for Graphics Design 30 PowerPoint Template: Combined Picture and Text 64 The Best Positions for Pictures and Text 31 Shady Characters 67 The Wrong Way and the Right Way to Build Text 32 “I Can Read It Myself!” 69 Three Simple Steps to Avoid Reading Slides Verbatim 33 A Case for Case I: Initial Caps or All Caps 71 Text Design in Presentations 34 A Case for Case II: Serif or Sans 73 Font Design in Presentations 35 What Color Is Your PowerPoint? 75 Contrast Counts 36 Presentation Advice from Corona Beer 78 Peripheral Vision Counts 37 ... |
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