Movie Marketing: Opening the Picture and Giving It Legs

"This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come". -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood.