| 作者简介： Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance. |
| introduction. all you really need to know about donor relationship development. chapter one: playing smart and preparing for action. the trouble with fundraising; plus 15 things i’d do if i were the new head of donor development. chapter two: right from the start. 10 concepts that will ensure your thinking is sound. chapter three: keep revisiting the basics. 19 gold nuggets: the solid foundations of fundraising. chapter four: getting your messages spot on: appreciated, understood, and remembered. 14 keys to communications that reach in and grab audiences. chapter five: what’s essential? . 12 important things to think of when relating to your donors. chapter six: what underpins it all? 6 vital characteristics of the effective relationship fundraiser. chapter seven: what’s next? 13 things that will be coming your way. acknowledgments. when it comes to saying thank you, this book practices what it preaches. about the author. |
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