| foreword (karen dietz). preface. introduction (sylvia l. lovely). part one: how organizations are using stories in day-to-day operations. 1 how can i help you? service with a smile—and a story (susan stites). 2 put your money where your mouth is: unleashing the power of people through stories (marcy fisher). 3 we need more we and less me: how stories build teams and teamwork (susan m. osborn,marcy fisher). 4 you get what you give: leadership in action through stories (lori l. silverman). 5 are we on track? how stories impact project management (denise lee). 6 who said money is everything? story is the new currency in financial management (alicia korten, karen dietz). 7 we’ve never done it this way before: prompting organizational change through stories (north mckinnon). . part two: how organizations are using stories strategically. 8 the sky is falling:when difficult times call for a new story (michael j.margolis). 9 why are we here? stories that define us (evelyn clark). 10 i can see clearly now: bringing strategy alive through stories (madelyn blair). 11 the fog is lifting: seeing connections to marketing and marketing research through stories (steven n. silverman, susan j.moore). 12 what’s in a name? how stories power enduring brands (ashraf ramzy, alicia korten). part three: moving stories into and across the organization. 13 it pays to be a pioneer: blazing a trail for stories (lori l. silverman). 14 what do you suggest we do? finding answers and ideas in research (jo tyler). 15 there are five sides to every story:which are you missing? (lori l. silverman). tell me your story. appendix 1: about the interviewees. appendix 2: about the contributors. references. suggested resources (joanna truitt). acknowledgments. about the editor. index. |
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