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WELLNESS REVOLUTION: HOW TO MAKE A FORTUNE IN THE NEXT TRILLION DOLLAR INDUSTRY(英文原版进口)

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WELLNESS REVOLUTION: HOW TO MAKE A FORTUNE IN THE NEXT TRILLION DOLLAR INDUSTRY(英文原版进口)

最 低 价：￥306.00

定 价：￥306.00

作 者：PILZER 著

出 版 社：John Wiley*

出版时间：2003 年4月

I S B N：0471430676

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    内容简介
    the paperback edition of this revolutionary business book, by bestselling author paul pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. a legendary entrepreneur and speaker, pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. the wellness revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. this insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.
    　　 paul zane pilzer (park city, ut) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. as an entrepreneur, pilzer earned his first $10 million before the age of thirty. a former commentator on national public radio and cnn, pilzer has been a guest on larry king live! three times, and he has been on the cover of several national magazines. he speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

    作者简介

    目录
    ntroduction: the next big thing
    chapter 1 why we need a revolution
    chapter 2 understanding and controlling the demand for wellness
    chapter 3 what you need to know about food
    chapter 4 making your fortune in food
    chapter s making your fortune in medicine
    chapter 6 what you must know about health insurance
    chapter 7 the gold mine in wellness insurance
    chapter 8 making your fortune in wellness distribution
    chapter 9 staking your claim
    chapter 10 epilogue: unlimited wellness
    appendix a: fat: what is it, how do we get it,
    and how do we define it?
    appendix b: the impact of u.s. healthcare reform
    on the wellness industry
    appendix c: summary of wellness insurance
    appendix d: frequently asked questions
    about wellness insurance
    notes
    selected bibliography
    .afterrword
    acknowledgments
    index

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