| Gavin Crombie，is the founder and managing director of Idrawfast International a computer graphics company specialising in architectural renderings, computer generated animation and model making, employing around 250 staff in China, with offices in various parts of the world. Prior to establishing his own company in ChinaGavin spent eight years there as a business consultant, introducing western business.. << 查看详细 |
| preface introduction 1 before you step off the plane 2 basics for businesspeople 3 the good, the bad and the ugly 4 power centres 5 guanxi: making the impossible possible 6 chinese thinking 7 setting up a business in china 8 partners 9 running a business in china 10 case studies 11 ideas likely to succeed in china appendix a: chinese language appendix b. chinese history appendix c. the thirty-six strategies recommended reading index |
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