| acknowledgments. introduction: where value hides and why it matters. i: why profitable growth is so hard to find. 1. where you should compete. 2. bigger may be worse. 3. uncovering where value hides. ii:how to use strategic market position to chart your business strategy. 4. capturing value. 5. doing detective work. 6. applying smp to sales and marketing. iii: key applications of strategic market position. . 7. using smp to find new markets. 8. smp strategies for low-growth or low-margin businesses. 9. when do acquisitions make sense? appendix: guide to information sources for competitive and market intelligence. notes. index. |
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