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Wal-Mart 强盛之道(英文原版进口)

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Wal-Mart 强盛之道(英文原版进口)

最 低 价：￥270.00

定 价：￥270.00

作 者：BERGDAHL 著

出 版 社：John Wiley*

出版时间：2006 年8月

I S B N：0471920169

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  • Wal-Mart 强盛之道(英文原版进口)
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    内容简介
    Praise for WHAT I LEARNED FROM SAM WALTON
    　　
    　　"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
    　　-Tracy Mullin, President and CEO, National Retail Federation
    　　
    　　"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."
    　　-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.
    　　
    　　Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
    　　
    　　P-Price: Don't try to compete on price; differentiate your product selection.
    　　
    　　O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.
    　　
    　　C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
    　　
    　　K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
    　　
    　　E-Expenses: Become obsessed about controlling costs.
    　　
    .　　T-Talent: Recruit constantly and hire people who have both experience and high potential.
    　　
    　　S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.
    　　
    　　
    　　

    作者简介

    目录
    foreword.
    preface.

    acknowledgments.

    introduction: picking wal-mart’s pockets—strategies and tactics i learned from sam walton.

    chapter 1: pricing strategies and tactics.

    chapter 2: operational strategies and tactics.

    chapter 3: cultural strategies and tactics.

    chapter 4: key item/product strategies and tactics.

    chapter 5: expense control strategies and tactics.

    chapter 6: talent strategies and tactics.

    chapter 7: service strategies and tactics.
    .
    conclusion.

    appendix: competitive business strategies and tactics self-assessment to help you evaluate your ability to compete and survive against wal-mart.

    notes.

    about the author.

    index.



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