Effective UI: Building Great User Experience-Driven Sites and Software

Many companies recognize that people expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than they anticipate. With "Effective UI", you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software.