Nintendo Magic(ISBN=9781934287224)

In 2006, Nintendo released Wii at the same time the highly-anticipated and much-vaunted Playstation III was introduced. Wii's "David" defeated PlayStation's "Goliath," inversely echoing the NES/PlayStation II outcome of a decade previous. "Nintendo Magic: Winning the Videogame Wars" is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Song and won. Topics Include: - How where you put your company is just as important as how you run it - From work force to policies, why Nintendo's "just enough" attitude succeeds - Why the ability to read a balance sheet is overrated - Enlarging the pie: going after casual gamers (The art of mainstreaming) - The Pokemon Phenomenon "Nintendo Magic: Winning the Videogame Wars" should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.

Prologue: Unshaken by the Storm of the Century
Chapter 1: Crisis on the Horizon
Chapter 2: The Birth of the DS and the Wii
Chapter 3: Iwata and Miyamoto: Business Ascetics
Chapter 4: Manufacturing Smiles: A Philosophy
Chapter 5: Game & Watch: The Toy That Started It All
Chapter 6: Surviving on Software
Chapter 7: From Playing Cards to the World Stage
Chapter 8." Seeds of Fresh Surprise
Epilogue: The Ongoing Fight Against Boredom
Timeline
Bibliography