MH 36-HOUR COURSE: ONLINE MARKETING(ISBN=9780071743860)

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
    The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
    Content marketing and blogging
    Social media marketing
    Web analytics
    Search Engine Optimization (SEO )
    E-mail marketing
    Online Public Relations
    Earn a Certificate of Achievement Through A Free Online Examination!

Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy, a marketing agency that offers strategic advisory services, online marketing training, and marketing management.

Preface
Acknowledgments
Introduction
Chapter 1  Building an Online Marketing Foundation
Chapter 2 Planning the Website
Chapter 3 Building theWebsite
Chapter 4 Content Marketing
Chapter 5 Blogging
Chapter 6 Social Media Marketing
Chapter 7 WebAnalytics
Chapter 8 Search Engine Optimization
Chapter 9 Online Advertising/Search Engine Marketing
Chapter 10 E-Mail Marketing
Chapter 11 Online Public Relations
Chapter 12 Managing Multitasking Web Marketing
Answer Key
Index
Instructions for Accessing Online Final Exam