Since Plato, philosophers have described the decision making
process as either rational or emotional: we carefully deliberate or
we "blink" and go with our gut. But as scientists break open the
mind's black box with the latest tools of neuroscience, they're
discovering that this is not how the mind works.Our best decisions
are a finely tuned blend of both feeling and reason--and the
precise mix depends on the situation. The trick is to determine
when to lean on which part of the brain, and to do this, we need to
think harder (and smarter) about how we think. Jonah Lehrer arms us
with the tools we need, drawing on cutting-edge research as well as
the real-world experiences of a wide range of "deciders"--from
airplane pilots and hedge fund investors to serial killers and
poker players. Lehrer shows how people are taking advantage of the
new science to make better television shows, win more football
games, and improve military intelligence. His goal is to answer two
questions: How does the human mind make decisions? And how can we
make those decisions better?
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