The Other Side of Innovation: Solving the Execution Challenge

“How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But ‘The Other Side of Innovation: Solving the Execution Challenge’ is rather good … In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation.” – The Economist