Onward: How Starbucks Fought for Its Life Without Losing Its Soul

‘…a compelling story…gripping stuff.' (Management Today, May 2011). ‘…the story of how [Howard] stabilised the company and brought it back to its core values.' (Bookbag.co.uk, May 2011). ‘…a tale of derring-do, traversing the globe and crowded with a cast of exceptional people… the book is testament to [Howard's] drive and dedication.' (Financial Times, May 2011). ‘The book is useful for anyone interested in leadership, management, and building a consumer brand.' (The Market, May 2011).