The only book that looks at the business of concert promotion.
Concerts are part art, part party--and a big part business. "This
Business of Concert Promotion and Touring" is the first to focus on
that all-important business aspect, from creating a show, to
selling a show, to organizing the show, to staging the show.
Working with venues, personnel, booking, promoting, marketing,
publicity, public relations, financial management, and much more
are covered in this indispensable one-volume resource. And the
ideas and techniques explained here can be used for every type of
concert promotion, including college shows, artist showcases, club
gigs, as well as major events handled by local promoters,
nationwide promoters, and worldwide promoters. Concert promoters
and tour managers at every level need to know "This Business of
Concert Promotion and Touring"
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