| Part of Tsinghua University Texts，Introduction to E-commerce discusses thefoundations and key aspects of E-commerce while focusing on the latestdevelopments in the E-commerce industry.Practical case studies offer auseful reference for dealing with various issues in E-commerce such as latestapplications，management techniques，or psychological methods.Dr.ZhengQin is currently Director of the E-Commerce Institute of Xian Jiaotong Uni-versity .He received his PhD from Northwestern Polytechnical University. |
| Part1 Fundamentals 1 Fundamentalsof E-commerce 1.1 TheOriginandDevelopmentofE-commerce 1.2 InfluenceofRelatedBasicSciencesonE-commerce 1.3 CategoriesoftheE-commerce 1.4 TheConstitutionoftheE-commerce 1.5 SupportingEnvironmentsforE-commerce 1.6 M-commerce 1.7 Summary References Part2 Technology 2 E-commerceSupportingTechnologies 2.1 E-commerceFundamentalTechnology, 2.2 ComputerCommunicationTechnology 2.3 InformationProcessingTechnologiesinE-commerce 2.4 Summary References 3 PaymentTechnologiesforE-commerce 3.1 OnlineBank 3.2 E-paymentTools 3.3 Summary References 4 SecurityTechnologiesinE-commerce 4.1 IntroductiontoSecurityProblemsinE-commerce 4.2 ReliabilityofE-commerceSystem 4.3 DataEncryptionTechnology 4.4 DigitalSignature 4.5 AuthenticationTechnology 4.6 FirewallTechnology 4.7 IntrusionDetectionTechnology 4.8 SecurePaymentTechnology 4.9 Summary References Part3 Management 5 E-commerceandtheLaw 5.1 LegalProblemsinE-contract 5.2 LegalProblemsinE-banks 5.3 ThelegalProblemsintheElectronicFundTransfer 5.4 TheIntellectualPropertyProtectionintheE-commerce 5.5 LegalProblemsofE-commerceSecurity 5.6 ConsumerRightsProtectioninE-commerce 5.7 LegalLiabilityinE-commerce 5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC" 5.9 Summary References 6 E-commerceandTax 6.1 AnOutlineofTaxinE-commerce 6.2 FeaturesofE-commerceTax 6.3 ProblemsinE-commerceTax 6.4 E-commerceandTaxAdministration 6.5 StrategiesinE-commerceTaxation 6.6 Summary References 7 NetworkEnterpriseManagement 7.1 OverviewofNetworkEnterprises 7.2 SupplyChainManagementofNetworkEnterprises 7.3 LogisticsManagementofNetworkEnterprise 7.4 HumanResourcesManagementofNetworkEnterprise 7.5 Summary References Part4 Practice 8 E-commerceArchitectureandSystemDesign 8.1 E-commerceArchitecture 8.2 E-commerceSecuritySystem 8.3 E-commercePaymentSystem 8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware 8.5 Summary References 9 PortalSiteDesignofVirtualEnterprise 9.1 E-commerceandPortalSite 9.2 OnlineVirtualShop 9.3 DesignMethodofProductCatalog 9.4 DesignofOnlineShoppingCart 9.5 ProcessingofElectronicOrder 9.6 SearchandInquiryofWebsite 9.7 CustomerServiceinE-commerceTime 9.8 ReleaseTechnologyofWebDatabase 9.9 Summary References 10 ComputerSystemIntegrationandE-commerce 10.1 OverviewofSystemIntegration 10.2 HardwareSystemIntegrationofE-commerce 10.3 IntegrationofE-commerceApplicationSystemSoftware 10.4 Summary References Part5 E-commerceApplication 11 E-commerceandInternationalTrade 11.1 E-commerceandInternationalTrade 11.2 ApplyingE-commercetoInternationalTrade 11.3 E-commerceandInternationalTradeNetworkMarketing 11.4 DesigninganInternationalTradeE-commerceSystem 11.5 Summary References 12 NetworkApplicationPsychology 12.1 IntroductiontoNetworkApplicationPsychology 12.2 NetworkInteractionPsychology 12.3 NetworkApplicationPsychology 12.4 NetworkManagementPsychology 12.5 Summary References 13 E-commerceCaseAnalysis 13.1 MethodsofE-commerceAnalysis 13.2 CaseStudy 13.3 Summary References |
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