| GLOBALLZATIONModule 1 INTRODUCTIONChapter 1 The Worm Renowned Banks1.1 Citibank1.2 Dai-Ichi Kangyo Bank1.3 JPMorgan Chase1.4 Bank of America1.5 Barclays Bank1.6 Hong Kong and Shanghai Banking1.7 Bank of China1.8 Bank of Montreal1.9 Swiss Bank Corp1.10 First Interstate BancorpReading MaterialExercisesBusiness Tip： Business MeetingChapter 2 International Economic Organizations2.1 Comprehensive Economic Organizations2.2 Organizations in Trade2.3 Organization in FinanceReading MaterialExercisesBusiness Tip： Business LunchModule 2 INTERNATIONAL MARKETINGChapter 1 Introduction to MarketingReading MaterialExercisesBusiness Tip： Making a Client WaitChapter 2 Analysis, of Market Environment2.1 Background of Market Environment2.2 Relevant KnowledgeReading MaterialBusiness Tip. Learn About the Art of GiftingChapter 3 Market Research3.1 Pre-knowledge3.2 Theory of MarketingBusiness Tip： Express Yourself through Your Business CardChapter 4 Market Segmentation, Targeting and Positioning4.1 Introduction4.2 Relevant KnowledgeReading MaterialExercisesBusiness Tip. Negotiating TipChapter 5 The Marketing Mix5.1 4P s5.2 Promotional MixChapter 6 Channels of Distribution6.1 Channels of Distribution6.2 WholesalingBusiness Tip- Conversational TipChapter 7 Marketing for E-commerce7.1 Marketing for E-commerce7.2 Relevant KnowledgeReading MaterialModule 3 PRACTICE OF INTERNATIONAL BUSINESSChapter 1 Establishing Business Relations1.1 Pre-knowledge1.2 Correspondence1.3 DialoguesExercisesReading MaterialChapter 2 Inquiries and Offers2.1 Pre-knowledge2.2 Correspondence2.3 DialoguesExercisesReading MaterialChapter 3 Price3.1 Pre-knowledge3.2 Correspondence3.3 DialoguesExercisesReading MaterialChapter 4 Shipment4.1 Pre-knowledge4.2 Correspondence4.3 DialoguesExercisesReading MaterialChapter 5 Insurance5.1 Pre-knowledge5.2 Correspondence5.3 DialoguesExercisesReading MaterialChapter 6 Terms of Payment6.1 Pre-knowledge6.2 Correspondence6.3 DialoguesExercisesReading MaterialChapter 7 Conclusion of Business7.1 Pre-knowledge7.2 Correspondence7.3 DialoguesExercisesModule 4 BUSINESS CONTRACT MAKINGChapter 1 Concept of Business Contract1.1 Theory of Business Contract1.2 Relevant KnowledgeReading MaterialExercisesChapter 2 Tips for a Business Contract2.1 Tips to Create Business Contract2.2 Tips for Business Contract Drafting2.3 Tips for Business Contract Reviewing2.4 Tips for Business Contract Negotiating2.5 Tips for Business Contract SigningExercisesReading Material参考答案参考文献 |
内容加载中，请稍后...
商品评论（0条）