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| 《管理沟通》为末来的经理人打开管理沟通之门，旨在帮助读者掌幄沟通技巧。以解决职业生涯中可能遇到的沟通问题——从求职到有效管理再到战略层面的领导与沟通。 《管理沟通》共14章，1～4草介绍了沟通的基南理论和技巧；5～11章介绍了管理过程、人力资源管理、营销管理等管理沟通的各个方面；11～14章介绍了战略管理、决策和领导力等高层管理沟通技15。 《管理沟通》可作为经管类、商贸类专业课程的补充教村，可供MBA和商务英语教学使用，也可供有一定英语基础和管理经验的社会读者使用。 |
| Chapter 1 A Communication Model What Is Communication; Barriers to Effective Communication; Communication in Practice Chapter 2 Interpersonal Communication Skills for Managers Interpersonal Communication; Types of Interpersonal Communication Chapter 3 Oral Communication Skills Listening and Speaking; Non-verbal Communication; Public Speaking Chapter 4 Written Communication Skills Communication Through Writing; The Process of Writing Chapter 5 The Process of Management Planning; Organizing; Directing ; Controlling Chapter 6 Human Resource Management I Recruitment and Selection; The Job Hunting Process; New Employee Orientation; Training and Team Building; Motivation of Employees Chapter 7 Human Resource Management II Organizational Constraints; Delegation; Job Enrichment; Employee Appraisals, Discipline and Development; Succession Planning Chapter 8 General Management Challenges Showing Respect for Every Employee; Group Climate and the Management of Frustration and Conflict; The Management of Time; Managing Effective Meetings Chapter 9 Marketing Communication Marketing; Advertising; Sales; Customer Service Chapter 10 Inter-organizational Communication What Is the Same? What Is Different?; Guidelines for Inter-organi-zational Communication Chapter 11 International Management and Intercultural Communication Language; Non-verbal Communication Elements; Culture Chapter 12 Strategic Management Communication Introduction; Aspects of Strategic Planning; Communication in Strategic Management Chapter 13 Executive Decision Making Decision Making and Top Management; Effective Decision Making; Problem Solving Chapter 14 Leadership and Communication What Is Leadership?; Approaches to Leadership;Leadership by Objectives and Results Appendix A Exercises for Personal Assessment Appendix B Guidelines for Teachers and Trainers Bibliography |
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