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跨文化商务交际

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跨文化商务交际

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作 者:周小微,陈永丽

出 版 社:北京对外经济贸易大学出版社

出版时间:2011-02-01

I S B N:9787811349214

  • 跨文化商务交际
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    内容简介

      跨文化交际学,是一门新兴的交叉学科,涉及人类学、心理学、语言学、传播学、社会学等学科。从20世纪60年代开始,跨文化交际学快速发展,成为高校纷纷开设的热门课程。目前而言,为本科学生编写的跨文化交教材不少,但尚未有专门针对高职高专学生的。《跨文化商务交际》适用于高职高专层次商务英语和国际贸易专业的学生,可作为跨文化商务交际相关课程的教材。
      根据人才市场的变化,商务英语专业正在进行专业改造和课程体系的改革,使本专业人才培养方案不断优化,以适应市场的需要,这将进一步要求学生突出跨文化交际的应用能力这一特色。本教材以任务型的案例分析法为主,注重事实和学生的学习主动性、参与性、师生间的互动性,旨在增加商务类学生的跨文化意识,克服文化冲突,提高跨文化交际水平,从而增强国际商务竞争能力。
      《跨文化商务交际》通过一个个具体典型的商务案例及经典的跨文化事件分析讨论,加深学生对不同文化的认识,增加跨文化敏感性和实际交际能力,同时激活思维,培养学生发现和分析问题的能力,选择的案例注重典型性、实用性、趣味性和时代感,以应用能力为目的,对较深的理论概念不作深入的阐述,而是通过案例说明,紧密联系商务活动中的实际问题,突出应用能力的培养,案例来源于国内外近期出版的相关专著、教材、报刊杂志、网络等。

    作者简介

    目录

    Unit One Communication and Intercultural Communication
    Reading 1 Communication
    Reading 2 Communication in a Global Village
    Reading 3 Intercultural Communication
    Unit Two Culture and Language
    Reading 1 Culture
    Reading 2 The Iceberg Model of Culture
    Reading 3 Coping with Cultural Differences
    Reading 4 Culture Shock--New York City to Rural France
    Reading 5 Ctilture and Language---Language Mirrors Values
    Reading 6 Translation and Culture
    Unit Three Verbal Communication
    Reading 1 The Meaning in Words
    Reading 2 The Cultural Connotation of Chinese Kinship Terms
    Reading 3 How to Manage Verbal Intercultural Communication Effectively
    Unit Four Nonverbal Communication
    Reading 1 The Power of Nonverbal Communication
    Reading 2 Body Language
    Reading 3 How to Understand Monochronic and Polychr0nic Time to Improve International Business Communications
    Reading 4 How‘s Your Personal Distance--Watch This Space
    Unit Five Communication Style---High and Low Context
    Reading 1 General Introduction to High-context and Low-context Cultures
    Reading 2 High-low Context as a Communication Tool for Understanding Cultural Differences
    Reading 3 Chinese Communication Style
    Unit Six Cultural Dimension
    Reading 1 Hofstede’s Five Cultural Dimensions
    Reading 2 The Drawbacks of Applying the Hofstede Model
    Unit Seven Managing Intercultural Conflicts
    Reading 1 Conflict
    Reading 2 Culture and Conflict
    Reading 3 Destructive vs. Constructive Conflict
    Unit Eight Intercultural Negotiation
    Reading 1 Cross-Cultural Negotiations
    Reading 2 Japanese Negotiation Style
    Reading 3 The 36 Chinese Strategies Applied to Negotiation
    Unit Nine Intercultural Management
    Reading 1 Intercultural Management
    Reading 2 Intercultural Synergy in Mergers & Acquisitions
    Reading 3 KFC and McDonald‘s a Model of Blended Culture
    Reading 4 The Art of Communication is the Language of Leadership
    Unit Ten Understanding East and West Cultures and Their Behaviors
    Reading 1 Japanese Culture
    Reading 2 Key American Values
    Reading 3 The Impact of Cultural Differences When Entering Chinese Market
    Reading 4 Working with the French
    Reading 5 India

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