| 本书主要以对话、阅读的形式介绍了服装企业管理、款式、结构、设备、制作工艺、材料、配饰等方面的内容，使学生具备在日常业务工作中进行简单交流的能力。同时，为适应服装行业新发展的需要，加入了服装市场营销、对外贸易及流行趋势等内容。 本书内容丰富，通俗易懂；形式活泼，图文并茂。可作为高职高专服装类专业学生的教学用书，也可作为中等职业院校、职业培训的教材。 |
| Unit 1 Section A Speaking Practice Visiting a Clothing Firm 参观服装公司 Section B Text Learning Major Departments in a Clothing Firm 服装公司主要部门 The Desisnin8 Department 设计部 The Teohniques Oevelopin8 Department 技术研发部 The Sales epartment 销售部 Section C Extensive Reading Li-Ning Sporting Goods Co.Ltd. 李宁运动服饰有限公司 Unit 2 Section A Speaking Practice Trying on a New Style Dress 试穿新款服装 Section B Text Learning Basic Styles of Clothing 服装基本款式 Women's Wear 女装 Men's Wear 男装 Children's Wear 童装 Section C Extensive Reading Jean-Paul Gaultier 让·保罗·戈帝埃 Unit 3 Section A Speaking Practice Fashion Designer's Work 设计师的工作 Section B Text Learning Basic Structure of Clothing 服装基本结构 Main Location and Method of Anthropometric Surveys for Garment 服装人体测量的主要部位与方決 Pattern Making 制板 Section C Extensive Reading How to Draft the Basic Trouser Block 裤装原型的画法 Unit 4 Section A Speaking Practice Purchasing a Suitable Sewing Machine购买服装设备 Section B Text Learning Clothing Industry Equipment 服装设备 Sewing Machine 缝纫机 Pressing Equipmant 熨烫设备 Miscellaneous Tools 其他工具 Section C Extensive Reading Brother Industries,Ltd. 日本兄弟工业株式会社 Unit 5 Section A Speaking Practice Clothing Quality Control 服装质量管理 Section B Text Learning Techniques of Making up Clothing 服装缝制工艺 Hand Stitching 手缝针法 Seams TylDe 机缝缝型 Pressing 熨烫 Section C Extensive Reading Tailored Shirts 缝制衬衫 Unit 6 Section A Speaking Practice Choosing Sheer Fabrics for an Evening Dress 购买晚礼服面料 Section B Text Learning Materials for Clothing 服装材料 Fabric 面料 Lining 里料 Interlining 内衬 Section C Extensive Reading Selecting Material 面料的选择 Unit 7 Section A Speaking Practice Making a Contract 签订合同 Section B Text Learning Clothing Marketing and Merchandising 服装市场与营销 MarKet Segmentation 市场细分 Merchandising Policies 销售策略 Section C Extensive Reading Fashion in …… |
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