chapter 1 understanding culture and intercultural communication\' 1.1 understanding culture 1.2 understanding intercultural communication exercises chapter 2 cultural differences in daily interactivities 2.1 greeting 2.2 addressing 2.3 visiting 2.4 gift-giving exercises chapter 3 cultural differences in social value 3.1 politeness 3.2 friendship 3.3 family relationship 3.4 education exercises chapter 4 cultural differences in connotative meanings\'" 4.1 color 4.2 number .4.3 associative target 4.4 taboo exercises chapter 5 cultural differences in nonverbal communication" 5.1 nonverbal communication 5.2 body language 5.3 paralanguage 5.4 object language 5.5 environmental language exercises chapter 6 intercultural communication in business situation..- 6.1 intercultural business writing 6.2 intercultural business negotiation 6.3 intercultural business protocol 6.4 intercultural design of advertising and trademark 6.5 intercultural marketing communication 6.6 intercultural corporate culture exercises references |
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