| 本书对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。 |
| 1 small business today 1 definitions of small business, using size 3 organizational definihons of small business 6 entrepreneurs 14 intrapreneurs 15 corporate ventures16 2 the small business person, why they matter and why they often fail 18 the characteristics of a small business person l8 the top entrepreneurs 23 self-evaluation for prospective small business owners 28 why small firms matter ?? why do people want to start a small business? 35 how do small businesses measure success? 39 challenges and problems 40 why do small firms fail? 42 3 forming the business 52 sole trader 52 partnerships 55 limited companies 60 .cooperatives 64 4 sources of finance 66 why borrowing is attractive 66 what balance of debt to equity is right 68 what finanders look out for 70 sources of funds 73 debt capital 73 shareholders' funds 80 other ways to fund a small business 87 5 start-up strategies 89 the business idea and how a small business can exploit it 89 the ways in 90 management buy-outs 102 running the family business l04 6 franchising 109 forms of franchising 109 the business sectors covered by franchising ll3 advantages and disadvantages of taking up a franchise ll5 a mutual dependence 1l9 7 market research 122 market research topics 123 developing a product market strategy l25 some further product issues 126 diy market research l27 first steps 128 8 financial management 132 winning the cash flow war l32 understanding the nature of profit 136 breaking even l40 9 managing the small business 146 missions - management starting-point 146 finding the people to manage l5l improving selection 155 smail business management styles l56 how much management does a small business need? l61 delegation - the key to the owner-manager's survival l63 10 the business plan 167 the benefits 168 the ingredients of a business plan l70 pactoging l70 layout and content 17l writing and editing l76 focused recipient l77 oral presentation l79 11 exit routes 181 reasons why private company owners seu up 183 where are the exits? l84 who can help? 186 preparing for the sale l88 a guide to further reading 190 index 191 |
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