| 对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。 |
| 1. creativity in management 1 nature of creative thinking l the importance of creativity in management 2 creahve problem solving 4 the background of creative problem solving 4 overview of the creative problem-solving process 5 an ideal model for problem solving 8 how creative thinking may be used in management 10 problem identification and definition 12 idea generation methods 13 evaluating ideas 15 implementing ideas 16 computer assisted creativity aids 16 references 17 2. coping with blocks to creative problem solving 2 information processing and problem solving 21 mind-set 23 other barriers to creative problem solving 26 blocks in an organizational setting 28 a dimate for creativity and innovation 3l .references 35 3. theories of creativity 37 what is creative thinking? 37 what are ideas? 39 theories of creativity 40 the cognitive theory of creativity 44 the brain as a human information processing system 47 how knowledge is stored in memory 48 scripts, deltacts and mops 50 how we get ideas: the 'index metaphor' 51 references 54 4. identifying the problem 56 problem definition and redefinition 58 methods of problem definition or redefinition 58 redefinitional techniques 59 analytical techniques 67 references 75 5. morphological analysis and related techniiques 76 listing 76 checklists 78 clithes, proverbs and maxims 79 attribute listing 8l morphological analysis 82 scimitar' 85 heuristic ideation technique 85 component detailing 87 the allen morphologizer 91 sequence--attribute modification matrix 93 references 96 6. brainstorming and its variants 97 classical brainstorming 98 main types of problem that can be tackled 100 composition of a brainstorming group 101 conducting a brainstorming session 10l the process of brainstorming 102 brainwriting game 106 gordon--little variation 107 story boards 108 trigger method 11l references 111 7. lateral thinking 112 vertical versus lateral thinking 112 dimensions of lateral thinking l13 analogies 124 references 126 8. synectics and related approaches 127 metaphors l27 synectics 128 nature of the psychological states 129 membership of a synectics group 130 features of synectics 132 operahonal mechanisms 133 synectics process 136 when to use synectics, and its limitations 143 references 143 9. miscellaneous idea-generating methods 144 visual metaphor 144 mind-mapping 147 value analysis 147 force field analysis 148 symbolic representations 149 attribute analogy chains l5l bionics l52 free assoctation 153 story writing 154 crawford slip writing 156 lotus blossom l57 fishbone diagram 159 scenario writing 160 scenario day-dreaming 161 cross-impact analysis 164 references l65 10. evaluating ideas 166 collating and sorting ideas 166 evaluating ideas l68 culling, rating and scoring screens 169 the castle technique 170 creative evaluation l71 decision balance sheet l71 disjointed incrementalism 173 goalstorming l73 highlighting l74 reverse brainstorming 175 sticking dots 176 weighting systems 177 multifactor matrix 177 choosing an evaluahon method 181 references 181 11. implementing ideas 183 blocks to getting ideas adopted l83 putting ideas into practice 186 reducing resistance to change l88 coping with criticism 189 consensus mapping 189 potential prob1em analysis 191 research pianning diagrams 194 pert techniques 196 post implementation 199 references l99 l2. computer assisted creativity 20l role of computers in creativity 202 computer assisted idea generation for individuals 203 restructuring thoughts 207 group creative problem-solving aids 211 evaluation of the alternatives 214 implementation of ideas 2l4 conclusion 2l5 references 216 further reading 218 index 219 |
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