repositioning asia: from bubble to sustainable economy brings together two leading strategists with a unique vision for the future of asia. drawing on their extensive experience of marketing strategy,philip kotler and hermawan kartajaya outline a blueprint for the sustained success of the region. from national to corporate level, repositioningasia provides guidelines for sustainable growth in an increasingly turbulent global environment.
filled with fascinating case studies and thought-provoking business models,
repositioningasia is a vital book for the region as it confronts the exciting
challenges of the new economy. this important book will provide inspiration for policy makers and executives seeking to lay the foundations of a new asia.
作者简介：
philip kotler, widely considered to be the world's leading marketing guru, is the s.c. johnson distinguished professor of interna- tional marketing at kellogg graduate school of management at northwestern university. he is the author and co-author of sixteen books, including marketing management, marketing of nations and kotler on market-ing. he also acts as a consultant to many major multinationals and has lectured extensively in asia and north america.
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