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特许经营最佳实践LESI指南:附加策略问题与现状(英文原版进口)

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特许经营最佳实践LESI指南:附加策略问题与现状(英文原版进口)

定 价:¥1626.00

作 者:GOLDSCHEIDER

出 版 社:John Wiley*

出版时间:2006 年3月

I S B N:0471740675

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内容简介

"the lesi guide to licensing best practices, to which i was proud to contribute, has found solid acceptance in the international licensing community. the new volume of licensing best practices maintains this high standard. it was designed to be complementary to its predecessor and broadens the scope of the scholarship. standing alone, licensing best practices is a valuable source of contemporary information. in combination with the lesi guide to licensing best practices, we have a very valuable source of insights and practical knowledge."
  —heinz goddar partner boehmert & boehmert
  "few if any other intellectual property references lay the required geographic foundation for the scientific, business, and legal issues presented. goldscheider and gordon demonstrate that tech transfer occurs in a global arena. the book lives up to its title: licensing best practices."
  —james e. malackowski president & ceo, ocean tomo, llc past president, les-usa & canada

作者简介

目录

preface.
about the editors.
about lesi.
part 1: territorial commentaries.
 1. licensing and technology transfer to china: a roadmap.
 2. software licensing as a driver of the indian economy.
 3. the industrialization of korea ( 1962 to 2002) from the patenting and licensing perspective.
 4. japan on its way to revitalization.
 5. secrets of successful dealmaking in asia.
 6. modern mexican laws governing intellectual property, licensing, antitrust, r&d, and inventors rights.
 7. licensing in scandinavia: home of entrepreneurial inventors, industrialists, and philanthropists.
part 2: scientific issues.
 8. global innovation and licensing opportunities on the internet.
 9. energy and the environment: driving technology and licensing.
 10. essentials of licensing biotechnology, nanotechnology, and other cutting-edge technologies.
 11. the big picture: nanotechnology impacts everyone.
 12. ensuring royalty compliance in high-technology licensing.
part 3: business, legal, and professional issues.
 13. licensing challenges encountered by a multinational law firm.
 14. small companies' view of licensing.
. 15. managing intellectual property allocation in joint ventures.
 16. experience in norway with strategic alliances as a work form when commercializing technology.
 17. application of game theory to intellectual property royalty negotiations.
 18. administration and auditing of license agreements to promote control andharmony.
suggested reading list.
index.

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