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开动的商业脑筋：使你的销售、营销与商业发展赢多输少及获得更多财富(英文原版进口)

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开动的商业脑筋：使你的销售、营销与商业发展赢多输少及获得更多财富(英文原版进口)

最 低 价：￥361.00

定 价：￥361.00

作 者：HALL 著

出 版 社：John Wiley*

出版时间：2002 年8月

I S B N：047082087X

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    内容简介
    doug hall is on a robin hood-like quest to translate the wisdom he's discovered researching and advising fortune 500 corporations into practical tactics for small and medium-sized businesses.in jump start your business brain, he reveals data-driven strategies for doubling or even tripling the odds of success for your new products,services, sales and advertising. first-person case studies of small businesses successfully leveraging the eureka! ranch's law of marketing physics and capitalist creativity bring these principles to life.
    　　作者简介：doug hall has been named one of america's top experts on business growth by inc. magazine,a&e top 10, clo magazine, the wall street journal and dateline nbc.
    　　 doug hall started his entrepreneurial career at the age of twelve. after earning a degree inchemical engineering, he joined procter & gamble where he rose to the rank of master marketing inventor. ten years later he retired to pursue his version of the american dream.
    　　 with three credit cards for financing, and his basement as his office, he founded what is today the #1 corporation innovation and research facility in the usa--the eureka! ranch. clients include:nisource, mattel, at&t, johnson & johnson,ameritech, tenneco automotive, compaq computer, pepsi-cola, tyson food service, john hancock insurance and the honeybaked ham company.
    　　 a national study found the average u.s. home uses 18 products or services doug and his teamhave helped develop.
    　　 doug and his family sp 170-year-old homesteadt their time between an cincinnati, ohio. usaand a 140-year-old farm house in springbrook prince edward island, canada.

    作者简介

    目录
    table of contents
    foreword by tom peters
    introduction good news！
    part ⅰ　 the three laws of marketing physics
    　chapter 1　the science behind marketing physics
    　chapter 2　how to triple effectiveness of salespeople,advertising and marketing efforts
    　chapter 3　how to find your overt benefit
    　chapter 4　the secret to doubling effectiveness at "closing the sale"
    　chapter 5　proven strategies for real reason to believe
    　chapter 6　how to design your new product, service or business for power profits
    　chapter 7　how to craft a dramatic difference
    　chapter 8　frequently asked questions about marketing physics.
    part ⅱ the three laws of capitalist creativity
    　chapter 9 the science behind capitalist creativity
    　chapter 10 how to fuel your brain for maximum　productivity
    　chapter 11 multiply your brain by borrowing others
    　chapter 12 go for it！ turning thoughts into reality
    　chapter 13 frequently asked questions about capitalist creativity
    i want to hear your stories
    eureka！ ranch services
    .bibliography
    book activated training license
    thank you
    index

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