| preface part ⅰ: valuation 1 intellectual property and intangible assets in the world today 2 defining intangible assets and intellectural property 3 defining intangible assets and intellectural property—tradmarks 4 intangible assets and the business enterprise 5 accounting issues 6 tax issues 7 valuation principles and techniques 8 cost approach 9 market approach 10 income approach: quantifying the economic benefit 11 income approach: timing and pattern of receiving the economic benefit 12 income approach: evaluating the risk of receiving the economic benefit and putting it all together 13 when theory meets practice 14 special valuation situations 15 early-stage technology valuation 16 international issues part ⅱ: licensing 17 emergence of intellectual property exploitation strategies . 18 introduction to exploitation strategies 19 introduction to the history and economics of legal limits on licensing intellectual property rights 20 economic contributions of intellectual property 21 global exploitation potential 22 risks of exploitation 23 use of the 25% rule in valuing intellectual property 24 licensing economics and royalty rates 25 determining a royalty rate—an example 26 dealing with early-stage intellectual property 27 tradmark licensing 28 licensing negotiations and agreements 29 licensing internet assets 30 another view of licensing strategies 31 joint venture 32 unversity technology transfer 33 organizing for the future 34 monitoring license agreements part ⅲ: infringement damages 35 lost-profit calculations 36 royalty rates and the georgia-pacific factors 37 the analytical approach 38 discounted cash flow analysis 39 market-derived royalty rates 40 monetary relief in trademark litigation 41 estimating damages for infringement of agricultural biotechnology-derived products 42 a review of court-awarded royalty rates in patent infringement cases (1990-2001) 43 trademark damage trends in the federal circuit (1982-2001) 44 recent decision: copyright infringement damages can be based on value of licenses 45 trade secret damages part ⅳ: appendices appendix a: investment rate of return appendix b: theoretical foundations for the determination of a fair rate of retuen on intellectual property appendix c: the use and abuse of iowa curves when quantifying appraisal depreciation appendix d: financial and business information sources appendix e: sample royalty rates information appendix f: overview of new product diffusion sales forecasting models index |
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