| about the editor about the authors. preface by henry chesbrough. part 1: principles of global leadership in the enduring technology company. 1 the polymath ceo: enlightened leadership for the enduring technology company (edward kahn). part 2: intellectual property management. 2 the ip toolkit: maximizing business value from intellectual property (edmund walsh). 3 harvesting new intellectual assets: the role of business method patents and trade secrets in strategic ip management (karl jorda and wayne jaeschke). 4 giants can be nimble: the sbc story (abha divine). 5 innovation asset portfolio: the intellectual property muse gets an mba (damon matteo). part 3: innovation. . 6 innovation strategy: the essential ingredient (michael kayat). 7 maximizing innovation teams: the internal and external connection network (carsten wittrup). 8 road-mapping disruptive technical threats and opportunities in complex, technology-based subsystems: the sails methodology (bruce vojak and frank chambers). part 4: partnered technology and business development. 9 open for business: the air products and chemicals story (john tao and vincent magnotta). appendix 9a: determining fair royalty rates for university-developed technology exclusive license option. 10 developing growth strategies using intellectual assets and strategic alliances (dennis mccullough). 11 innovation and the biopharmaceutical industry: crisis or crossroads? (ronald lindsay). 12 building companies on not-so-fertile soil (teri willey). index. |
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