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女性营销手册(英文原版进口)

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女性营销手册(英文原版进口)

最 低 价:¥361.00

定 价:¥361.00

作 者:MASTERCARD

出 版 社:John Wiley*

出版时间:2006 年2月

I S B N:0470822066

价格
361.00元

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内容简介

This book examines the dynamics of the rising power of women consumers in Asia, and how their changing roles in society are fundamentally altering their roles as consumers. The author provides a systematic analysis of the size, purchasing power, demographic and market characteristics of women consumers, and their outlook in the next ten years, across 11 affluent and emerging countries in Asia. Four broad market segments are analytically developed as a framework of analysis, with individual lifecycle stages specified within each segment as key determinants of consumption behaviour
  

作者简介

Dr. Yuwa Hedrick-Wong is a business strategist an economist with 20 years of experience gained in over 30 countries. He was served as strategy advisor to over 30 Forbes 400 companies in the Asia/Pacific region.

  As the economic advisor to MasterCard International in Asia/ Pacific since 2000, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacit.. << 查看详细

目录

foreword.
acknowledgements.

chapter 1. introduction: women, growth, and consumption.

chapter 2. women consumers in asia: know thy market.

chapter 3. women consumers in affluent asia: japan & korea.

chapter 4. women consumers in affluent asia: taiwan, hong kong & singapore.

chapter 5. women consumers in affluent asia: australia.

chapter 6. women consumers in emerging asia: china.

chapter 7. women consumers in emerging asia: india, malaysia, the philippines & thailand.

chapter 8. conclusion: what do women want?

index.
.

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