| part 1: an analysis of internationalization in asia. the challenges of internationalization facing the asian firm and a “staircase model”. part 2: case studies illustrating some of the themes on internationalization common to asian firms. defining a viable internationalization strategy (li and fung, haier). building the necessary capabilities and experience to underpin internationalization (kikkoman, legend). understanding the overseas environment, pursuing cross-border m&a and deals, and managing investments overseas. petronas, esquel, system access management of the international or dispersed organization, maintaining a unified approach or brand (shangri-la). part 3: macro-perspectives. what is the role of policy makers and regulators in the internationalization process (tommy koh). what are the building blocks for an economy that enables asian firms to globalize (itoh motoshige). hr development in asia for an international economy (ceo of an executive search company). . is there a link between a commitment to globalization and international competitiveness (george yip or hiro takeuchi). lessons from the internationalization of european firms (geoffrey owen). |
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