| MARK WEINER is president of Delahaye, the world’s most prestigious provider of public relations research, analysis, and consulting. After its founding in 1994 as Medialink Research, the firm acquired The Delahaye Group in 1999, adopted its name, and then became Delahaye in its current form. Delahaye is based in Norwalk, Connecticut, with offices in Portsmouth, New Hampshire; Chicago, Illinois; Washington, D.C.; and London, England, with affiliate.. << 查看详细 |
| foreword. preface. the author. part one: the changing landscape of marketing and corporate communication. 1 new opportunities for marketing and public relations. 2 new challenges facing marketing and public relations. part two: using research to strengthen public relations. 3 measuring public relations programming. 4 setting meaningful and measurable public relations objectives. 5 using research to shape public relations strategy and tactics. 6 evaluating public relations programs for continual improvement. . part three: transforming your public relations program. 7 real business results: proving—and improving—pr roi. 8 from concept to reality. appendixes. 1 delahaye executive audit. 2 delahaye media demographic audit. 3 delahaye journalist audit. index. about the international association of business communicators. |
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